The Road to Organic Certification: Interactive Video

This interactive, choose-your-own-adventure style video puts viewers in the shoes of two farmers—Bruce, an established fourth-generation wholesale farmer; and Candace, a newer, direct-market farmer who uses sustainable practices—as they consider organic certification. Viewers make decisions with Candace and Bruce as they learn about applications, organic system plans, and the roles and relationships of certifiers, inspectors, and producers.