VALIDATING YOUR VALUE-ADDED PRODUCT CONCEPT BY THE END OF THE SESSION, PARTICIPANTS WILL BE ABLE TO…
1. Decide on appropriate pathways to market for your prospective
product, including:
o Conducting basic market research
o Understanding the competition
o Articulating a clear value proposition
2. Describe the key stages of the product development
lifecycle, including:
o Recipe formulation & scalability
o Packaging selections
o Label considerations
3. Understand shelf life options for various product types
4. Recognize heavily regulated food categories and whether or not your
product falls into one of those.